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Flamant Generation is the juxtaposition of styles of yesterday and today, willingly traditional styles, but with reinvented traditionalism and, as a result, entirely à la mode. Alex, Geo and Jacques Flamant have a taste for lived-in homes. Beautiful family homes that have the charm of long-standing friends. Today, the Flamant Brothers and their team design their own collections. As homage to a handicraft tradition resolutely inscribed in the family genes.
Alex, the eldest, is the initiator of the Flamant Home Interiors Company, which he has run for more than twenty years. Much travelled, with an enquiring mind and respect for the past, he is however an impassioned defender of the contemporary spirit. Georges, known as Geo, is responsible for the various sales activities. He is also the driving force behind the considerable expansion of the brand into the world through a network of multi-brand stores. Jacques, cosmopolitan and creative at the same time, deals with the own-name stores, including the new kinds of concept stores. And even if the personality of each prevails over the spirit of kinship, the three Flamant Brothers are welded together like the fingers of a hand.
The Past Reinvented
With a very precise sense of fine works, Flamant Home Interiors has invented a concept that is both simple and ingenious: the revival of handicraft furniture and old objects adapted to the needs of today. Furniture that seems to have existed forever and which passes from one generation to the next. In Paris, Hamburg, Brussels and Antwerp, and more or less everywhere in the world, Flamant Home Interiors has installed a 'Bourgeois-Bohemian' art of living, a blend of nonconformity and elegance, tradition and cool. Its main quality: knowing how to make unconventional use of even the most conventional things. Oblivious of fashionable trends or systems of every kind, in search of perfection, Flamant provides a resolutely modern vision of decoration, incorporating comfort, elegance and originality. Consequently, the border between past and present becomes decidedly blurred.