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The Rose Shop opened in December 2003 and from the beginning has been positioned as a place offering products unlike those that we are used to finding in Belgium.
The United States, the United Kingdom, France, Germany, Scandinavia, Belgium, Rose's selection is varied and constantly seeks to offer new products that enrich the brands that have become the shop's references.
Much is made of colour, and although the store's decor is rather simple - wood, black and white paint - this is precisely for showing off the objects and accessories that it contains to better effect.
Simple forms. Frank colours. Beautiful materials. Timelessness. Each piece has been selected because it presents a real interest: originality, innovative design, functionality, or a young designer.
The notion of pleasure is inherent in this place, where you cross the threshold with the same delight as when you open a box of chocolates.